Production Services

AI VIDEO PRODUCTION SERVICES IN BEIRUT.

From Beirut, Lebanon, F5 Refresh produces cinematic video for brands, businesses and advertising agencies across MENA — brand films, TVC and commercial work, animated film, and multi-format campaigns. Social media videos and reels are shaped for their intended platforms. Every format runs the same way: a human creative director owns the concept, the creative decisions, the edit and the final cut, and AI executes inside that direction. From a fifteen-second cut to a long-form brand film, the same cinematic rigour applies.

A cinema projector beam cutting through haze, edged with red light.FilmCinematic brand films and short narratives directed with AI precision.View serviceA wall of monitors playing black-and-white commercial frames, one panel lit red.TVC AdsTelevision and digital commercials — concept to final cut.View serviceAn extreme close-up of an eye, with a small red light reflected in the pupil.Animated FilmAI-generated animation with hand-directed storytelling.View serviceA figure in a dark tailored suit against black, beside a tall red panel.Cinematic CampaignMulti-format campaign visuals built for impact.View service

Which format fits your project?

You have a product, a launch and somewhere to run it

A commercial has one job and very little time to do it — fifteen, thirty, sometimes sixty seconds in which a product has to be understood and a brand has to be recognisable. If there is a media plan and a date behind the work, this is usually the format.

AI TVC & commercial production

You need someone to understand who you are, not what you sell

A brand film is longer, and it earns the extra time with a story rather than a message. It is the format for a repositioning, a founding idea, or a piece of work meant to sit on a site and a stage rather than in a paid slot.

AI brand film production

The thing you are showing cannot be filmed

Animation is the answer when the subject does not exist in front of a camera — a world, a process, a character, an idea. It is also the answer when the look itself is the point and photography would flatten it.

AI animated film production

One idea has to work in several places at once

A campaign is not a film with crops. It is a hero piece plus the cutdowns, ratios and social edits that carry the same idea into different placements, planned together so the short vertical version is designed rather than salvaged at the end.

AI campaign & social video production

What a production with F5 Refresh looks like

Every project runs the same way regardless of format. A human creative director owns the concept, the creative decisions, the edit and the final cut, and AI executes inside that direction. The machine handles the labour of the frame; a person authors what it means.

The work moves through three approval stages — pre-production, production and post-production. These are gates, not revision rounds: each one confirms the direction before the next stage is built on top of it. Creative references and the proposed approach establish what the film should look and feel like before production progresses, and the reviews carry that direction through the imagery, the edit and the finish. The scope, the review schedule and how changes are handled are agreed for the project rather than assumed.

Briefing, reviews and approvals can all take place remotely. Identify one person to consolidate feedback and whoever has to sign off, and the schedule can be built around those decisions rather than around them.

Working from Beirut, across Lebanon and MENA

F5 Refresh directs from Beirut and works with brands, businesses and advertising agencies across Lebanon and the wider MENA region — including the UAE, Saudi Arabia, Qatar and Egypt — as well as clients worldwide.

Because the work is directed rather than physically staged, a project's location does not decide whether the studio can make it. There is no crew to fly, no location to permit and no build to freight, so a brand outside Lebanon is not paying for the distance. Most of the work is produced that way.

Included as standard

The work can cover concept and script development, AI-directed production, editing, colour grading and sound. You do not need a finished script to start — some projects arrive written and want directing, others arrive as a proposition and nothing else.

The deliverable list follows the brief rather than a fixed package, so it is worth specifying the master film, the cutdowns, the aspect ratios and any technical requirements rather than assuming every variation is included. Scope, deliverables, timeline, revisions, usage rights and confidentiality are agreed before production begins.

Questions about commissioning

How do I choose between a commercial, a brand film and a campaign?

Start from the decision the film has to support rather than the format. A product launch with a media plan behind it is usually a commercial; a repositioning or a founding idea is usually a brand film; one idea that has to run in several placements at once is usually a campaign. If it is genuinely unclear, describe the project in a brief and the studio will tell you what it should be.

Can one brief cover more than one format?

Yes, and it often should. A hero film and its social cutdowns are one production planned together, not a film followed by an afterthought — a short vertical edit needs its own framing and timing rather than a crop of the wide master. Say in the brief everywhere the work has to run and the formats can be scoped as one job.

Do you work with clients outside Lebanon?

Yes. F5 Refresh directs from Beirut for brands and agencies across MENA and worldwide, and most of the work is produced remotely. Briefing, direction reviews and the approval stages all happen remotely, so a project's location does not decide whether the studio can make it.

What do you need from me before production starts?

The objective and the audience, where the film will run, the formats and versions you need, and a target launch date. Bring brand guidelines, approved product information, any existing script and visual references — and say what you like about each reference, whether that is its pacing, its lighting or its tone. Flag anything that has to be represented exactly, such as packaging, logos or product claims.

Who owns the finished film?

Usage rights and deliverables are specified in your proposal and agreed before production. Requirements for exclusivity, source files or third-party permissions are discussed and agreed beforehand rather than assumed, so it is worth raising them while the scope is still being set.

Not sure which one?

Describe the project and the studio will tell you what it should be. Briefs usually get a response within a day.

Start a brief