Production Service
AI TVC & COMMERCIAL PRODUCTION
Powered by AI — Directed by Humans
A commercial has one job and very little time to do it. Thirty seconds, often fifteen, sometimes six — and inside that, a product has to be understood, a feeling has to land, and a brand has to be recognisable in the first two. Nothing about that is forgiving.
F5 Refresh produces TVCs and digital commercials with AI-accelerated production under human direction. The concept, the cut and the final call belong to a director. AI does the rendering, which is what makes it possible to deliver broadcast-quality work on a timeline traditional production cannot hold. A finished 30-second TVC takes two weeks from signed brief.
01 // Deliverables
What You Get
- Brand and product immersion before any concept work
- Concept development with AI-generated previsualization — you see the commercial before it is produced
- Full production and direction
- Edit, motion graphics, color grading and sound design
- Master delivered in any resolution, aspect ratio and codec, to broadcast or digital specification
- Format adaptation across TV, digital, social and out-of-home
- Cutdowns at the durations your media plan requires
02 // Process
How We Operate
Brand immersion and creative strategy
Before anything is drawn, the work is understanding the product, the audience and the competitive landscape it has to cut through. What the category already looks and sounds like, and therefore what a viewer's eye has learned to skip. Most commercials fail here rather than in execution — they are made well and look like everything else.
Rapid concept iteration with previsualization
Concepts are developed with AI-generated previsualization, so you are approving the actual commercial rather than a storyboard and a promise. This is the first approval gate, and it is the one that removes the most risk: on a traditional shoot, the moment you discover a concept is not working is the day you are paying a crew to make it.
Full production and post
Directing, editing, motion graphics and format adaptation. The commercial is built once and adapted deliberately — a 9:16 cut is reframed and re-timed for a vertical viewer, not letterboxed. Every version is delivered to the specification the placement demands.
03 // Coverage
Where We Work
Based in Beirut, producing for brands across Lebanon and the Gulf — the UAE, Saudi Arabia and Qatar — as well as internationally. The studio also works as a white-label production partner for agencies who hold the client relationship and need the commercial produced. Because there is no crew or location to schedule, a client in another market is no slower to serve than one down the road.
04 // Questions
TVC Ads — FAQ
Can AI produce broadcast-quality commercials?
Yes, and the finished master is delivered to whatever specification the broadcaster requires — any resolution, aspect ratio and codec. The honest caveat is that "AI can" and "AI will, unsupervised" are different claims. Generative tools produce broadcast-grade frames when a director is making the decisions and holding the standard shot by shot. Left to run on their own, they produce something that looks approximately right and fails on close inspection. The quality comes from the direction.
How fast can you turn around a TVC?
A finished 30-second commercial takes two weeks from signed brief. That covers concept, previsualization, production and post, with the three approval gates built into the schedule. Shorter formats and cutdowns of an existing master move faster. If your timeline is tighter than two weeks, say so in the brief — what can be compressed is the iteration, not the craft, and it is better to agree that trade openly than discover it late.
Do you handle format adaptation for TV, digital and social?
Yes, and it is treated as direction rather than export. A vertical cut is reframed and re-paced for the way a phone is watched, not cropped from the horizontal master. Every placement on your media plan can be delivered as its own version, at its own duration and specification.
How much does a TVC cost in Lebanon?
It follows scope rather than a rate card. The factors that move it are duration, how many formats and cutdowns you need, the amount of product and character work in frame, whether the concept is developed here or supplied, and how compressed the timeline is. A single 30-second spot with two social cutdowns and a multi-format campaign spot are priced very differently. Send the brief and you get a figure against it.
Do you work with agencies as a production partner?
Yes. Agencies regularly bring a locked concept or script and use the studio as the production arm, white-labelled, with the agency holding the client relationship. That arrangement is straightforward here — the direction serves the agency's creative rather than replacing it.
Brief the director
Tell us what the film has to do. The studio responds within 24 hours.
Start the Brief